CN28: Cross-Cultural User-Experience

Quick Facts

Time: Thursday, 15 April 2010, 11:30 to 16:00
Units: 2
Organizers: Aaron Marcus

Benefits

Participants will learn about and practice using culture models and specific culture dimensions to design and evaluate user interfaces. Examples will come from the Web, mobile devices, social networking services, and other sources. Insights will be useful for all platforms, technologies, content, vertical markets, and user communities.

Audience

CHI professionals who may vary in expertise about UI design and/or usability but know relatively little about the subject of culture models and their use in design and evaluation.

Origins

This course has evolved continuously since 2000, based on feedback from attendees at CHI (presented over several years, e.g., 2004, 2005) and from presentations worldwide at multiple years at APCHI, HCII, IWIPS, LISA, SIGGRAPH, UPA, Web 2.0, etc. Image examples and topics are continually updated.

Features

Terminology of globalization, localization, and culture
Visual examples of culture differences/similarities
Culture theories, models, and dimensions
Implications for user-interface design based on culture dimensions
Use of culture models to predict behavior in usability inquiries
Relation of culture to ethnography, usability, and testing
Case study: Culture influence in corporate Web design standards
Case study: culture-influenced PDA UI design for China
Trends: Culture influence in mobile devices products/services for Asia/USA
Best-of-breed culture dimension set
Trends in Web 2.0 applications and social networks
Where to learn more about culture theory and practice

Instructors

Aaron Marcus has 40 years of experience in user-interface design and evaluation. He has published and lectured on the topic of culture and userinterface design since 1993. In 2007, he was named a Fellow of the American Institute of Graphic Arts (AIGA) by its Center for Cross-Cultural Design for his work in this field. In 2008 he was elected to the CHI Academy.