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Papers/Notes: Users and Attention on the Web

Thursday, April 15
11:30 AM - 1:00 PM

Enhancing Web Page Readability for Non-native Readers
Chen-Hsiang Yu, Massachusetts Institute of Technology, U.S.A.
Robert C. Miller, Massachusetts Institute of Technology, U.S.A.

We propose a new transformation method, Jenga Format, to enhance web page readability. The user study indicated that Jenga format improved reading comprehension without negatively affecting reading speed.

The Mystique of Numbers: Belief in Quantitative Approaches to Segmentation and Persona Development
David Siegel, Dray & Associates, Inc., USA

Case study exposing limitations of quantitative user segmentation and problems in evolving practice of segmentation and use of personas. Will help practitioners counteract excessive deference to quantitative user research.

Automating UI Guidelines verification by leveraging pattern based UI and model based development
Satya Viswanathan, SAP Labs, Germany
Peters Johan Christiaan, SAP Labs, Germany

Case study describes an efficient process of embedding UI design guidelines into development environments to achieve higher UI consistencies in large scale software applications and making the development process faster.

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